Waze teams up with DIVE Networks to showcase global brands at CES in the OMD Oasis Lounge
The following is a summary of a press release distributed by DIVE Networks.
Last year, DIVE Networks launched at CES in partnership with OMD, Think with Google and LinkedIn and featured 29 Brand Channels. One year later, DIVE is back at CES showcasing 236 Brand Channels and has announced new partnerships with mobile data providers Waze, Twitter and Foursquare. These global data partners showcase specifically how brands like Under Armour, FedEx and Bacardi use curated data to make more informed, successful marketing decisions.
“By combining all of these leading edge technologies and data points – OMD showcases the best in class in partnership with the best data partners in the business – we are excited to showcase with our clients to kick off 2016” says Matthew Yorke, head of business development at OMD.
“Waze builds meaningful relationships with our users by empowering them to share real-time road information and improve their daily drives. At CES we’re illustrating this familiarity with user behavior via heatmap of tourist and local resident drives in Las Vegas. Understanding the context of each drive – where people are headed, and why – creates a tremendous opportunity for brands on Waze to engage with consumers in an unparalleled, relevant way.” says Dan Brough, Head of Agency Business Development at Waze.